The app is intended to provide security and the sense of confidence to the woman when she is in panic and needs to alert the society around her for help. The intention is to make the trigger simple and pictorial, so that anybody can easily understand the effect of the trigger. The alarm is for a specific period of time and needs to be activated again if there is a need for continuity. The tag line "Don't worry! Assistance is on the way" helps give confidence to the user and reduces the panic, thereby allowing the mind to think on alternatives to encounter the situation.
